Two Tribes Brewery has secured a multi-million-pound investment, to drive growth in the UK, as well as expand into international markets.
Two Tribes’ latest release, Magic, a ‘lite’ IPA
The funds have been raised from existing investors and have already been used to strengthen the business’s core team.
Hezi Yechiel, an investor in Two Tribes and the founder of Urban Leisure Group, brings a wealth of hospitality and marketing experience to the brand, and will undertake the role of executive chairman.
Joining him as finance director is Bob Emms, a former Meantime Brewery finance director, and Prudence Stamp, who takes on the position of head of people and culture.
Over the last two years, Two Tribes has cemented its position within the industry and has seen continuous growth, with a remarkable increase of more than 100% in beer volume sales.
It has ongoing partnerships with premium London on-trade establishments, as well as major retailers, such as Waitrose, Sainsburys and Ocado, and international businesses, such as Eurostar and Virgin Atlantic.
Highlights in the brewery’s success are its Dream Pale Ale and Campfire Hazy IPA, which have collectively seen a 300% sales growth since December 2021.
“We are pleased by the support and confidence shown by our investors with this latest expansion of funding, which has all been made possible by the amazing work our Two Tribes team do,” said managing director Paul Robinson.
“We are looking forward to continuing our successful journey in 2024 and beyond, with strong foundations in place. Two Tribes is built on creativity and collaboration, and we have an incredibly exciting year ahead with brand partners that align perfectly with our vision and values.”
