Organisers of the epic charity bike ride, Pedalling for Pubs, have announced that total funds raised for this year’s challenge have breached £125,000.
Taking a break while cycling in Sri Lanka
With only two months until the Pedalling for Pubs team hit the saddle, industry leaders embarking on the challenge are calling on further support from the sector to help meet the fundraising target of £250,000.
The money will aid two hospitality charities: the Licensed Trade Charity and Only a Pavement Away.
Led by Katy Moses, founder of research consultancy KAM, 30 riders from across the sector are getting into gear to take on a mammoth 400km cycle. This will take them across rugged terrain in Kenya, from Nairobi to the Masai Mara, between the 18th and 21st of March.
This will be the third Pedalling for Pubs campaign, with the debut ride taking place in Jordan two years ago. Last year’s journey across Sri Lanka raised more than £300,000. It has been shortlisted in this year’s Restaurant Marketer & Innovator Awards, for best charity or community initiative.
“Now in its third year, we are really seeing the impact that fundraising from Pedalling for Pubs is having on these two great charities, enabling them to do even more incredible work to change lives,” said Katy Moses.
“Thank you to everyone who has already supported this year’s campaign. Kenya is going to be quite the challenge, but the industry support is making all the training in the cold and wet that little bit more bearable.”
Alongside KAM, supporting partners and sponsors include Punch Pubs, Greene King, Avani Solutions, Fleet Street, Lucky Saint, and new partner Play it Green.
Play It Green is a net zero support provider, which will not only help to raise funds, but which is also measuring the carbon footprint of the Kenya trip and then rebalancing it by planting mangroves in the coastal regions of the same country.
Thanks to the combined efforts of the campaign sponsors, organisers, and riders banging the fundraising drum in the lead-up to March, a total of £126,217.99 has been raised so far.
To find out more about the challenge, or to donate, click pedallingforpubs.org.uk/donate/.
