Rooster’s Brewing Co has added a new gluten-free beer to its core range. Easy-Going Assassin is a session-strength version of Baby-Faced Assassin.
Easy-Going Assassin was first brewed in 2021 as part of a small series of offshoot beers under the Assassin name to mark 10 years since the first brew of Baby-Faced Assassin. It proved to be a hit.
Having been re-released as a limited edition beer in both 2022 and 2023, the session IPA has now made the step up to become permanently available.
As well as being vegan — along with the rest of Rooster’s core range — Easy-Going Assassin has become the third gluten-free beer in the brewery’s line-up, alongside Go Backer New England IPA and Thousand Yard Stare, a hazy pale ale. It is available to the trade in cask, keg, and 440ml cans.
Initially a homebrew recipe created by Rooster’s commercial director, Tom Fozard, it was later developed commercially by his twin brother, Oliver, Rooster’s head brewer.
It has enjoyed substantial success since being added to the brewery’s core range in 2013. It has won gold medals and awards at festivals and competitions up and down the UK, including four medals at the International Brewing Awards, in 2015, 2017, and 2021. It has three national supermarket listings.
Tropical Assassin (6.1% ABV), a fruited version of the IPA, has also become a mainstay beer within Rooster’s range, in cask, keg, and 440ml cans.
“Originally conceived as a one-off brew that formed part of our Summer of Assassin celebrations in 2021, the appetite our customers have shown for Easy-Going Assassin became too great to ignore,” said Tom Fozard.
“Being able to offer it on a permanent basis and now also as an approachable gluten-free option to consumers is something we’re excited about. It’s a great sessionable option for anyone who enjoys Baby-Faced Assassin, but doesn’t want to be caught out by how deceptively drinkable it is!”
Rooster’s has also ramped up its limited release offering for 2024, with close to 50 different beers scheduled for production, in addition to the core range. The range includes several new recipes, the return of a few old favourites, and a series of collaborations with some of the UK’s most highly-regarded breweries.
Details of the brewery’s plans have been published in a 32-page Little Book of Beer, which has been printed and shared with hundreds of trade customers. It is available to view and download via www.roosters.co.uk, alongside a ‘quick view’ release calendar, providing a snapshot of what to expect and when.
