Dea Latis, the women and beer interest group, led by Annabel Smith, is leading a study to delve further into women’s attitudes and behaviours relating to beer.
Following its trailblazing 2018 report — The Gender Pint Gap — which ignited industry-wide conversations, Dea Latis’ subsequent research in 2019 highlighted a concerning gender gap in beer consumption and the prevalence of misconceptions about beer.
Last year, Dea Latis was successful in securing a third tranche of funding from The Brewers’ Research and Education Fund (BREF) to conduct further YouGov research and benchmark attitudes against its previous findings.
So, since 2019, have women’s attitudes and perceptions about beer changed? How has a global pandemic, and factors such as the rise of the #MeToo movement, affected the way women view beer and pubs?
“The previous studies have sparked essential conversations, but our latest research marks a new milestone in understanding the shifts and developments in women’s relationship with beer in the aftermath of the pandemic,” said Annabel, who is also the research lead at Dea Latis.
“This fresh data will provide valuable insights to guide the industry towards refocusing on creating a more inclusive and diverse beer culture.”
The findings from this latest study are anticipated to challenge existing assumptions, debunk stereotypes, and offer actionable insights for breweries, marketers, and industry stakeholders to foster an environment that resonates with the diverse tastes and preferences of all beer enthusiasts.
• To find out more about the date of the official release of the new research, join the Dea Latis mailing list.
