Round Corner Brewing has appointed George Tims as its new head of sales. George joins from Thornbridge Brewery, where he was sales manager.
The role has been created to help drive sales not only within the East Midlands, but nationwide. Round Corner has a fast-growing range of cask and keg offerings, as well as a range of packaged beers.
George will also be focusing on synchronising all areas of the business to build a strong sales proposition for customers in both on-trade and retail.
With Round Corner Brewing announcing its 2024 beer calendar soon, George has already had an impact on what will be produced and where efforts should be focused for the year ahead.
“To be joining Round Corner Brewing after ten years at my previous employer is one I’m incredibly excited about,” said George. “I’d met some of the RCB team over the years at festivals, and then when the brewery collaborated with Thornbridge in 2023.
“My previous colleagues held the RCB team in such high regard, and words of others in the industry matched this. Once I got the know the team and tried their beers, I wanted to join the Melton Mowbray brewery.
“After ten years at Thornbridge, where I evolved from packing all the way through to sales, I feel I can bring those skills and experiences I harnessed, and I am so grateful for this opportunity at Round Corner Brewing.
“I hope Round Corner Brewing can become another recognisable trademark for Melton Mowbray. They have the pork pie and Stilton cheese, so why not RCB? I love the product and can’t wait to share the award-winning beer more widely across the UK.”
Round Corner Brewing chief executive and co-founder, Combie Cryan, said: “George’s experience speaks for itself, and his passion for craft beer and commitment to help grow Round Corner Brewing was very special. Because of these important factors it was an easy decision to welcome George to Melton Mowbray.
“Creating this new role was a decision we felt pivotal in taking Round Corner Brewing to the next level and growing the brand nationally.
“We already have an incredible team who make stunning beer and experiences, but we feel a head of sales with George’s experience can make our offering even more special. We’re really excited about 2024.”
