Athletic Brewing Company, America’s largest non-alcoholic brewery, is offering drinkers an easy way to track the days they don’t consume alcohol this January.
Called Track Record, the new alcohol moderation tool launched yesterday in the Athletic Brewing mobile app and on athleticbrewing.com. It gives the millions of Americans looking to cut back on alcohol a guilt-free way of practising mindfulness and moderation, says the brewer.
“We know that one-third of US drinkers are trying to cut back on alcohol, and Track Record will enable users to easily log the days they stay dry,” said Athletic Brewing’ CMO’s chief marketing officer, Andrew Katz.
“This convenient and easy-to-use tool will help them stay on track and maintain motivation throughout January and beyond.”
Consumers interested in tracking their dry days can access the Track Record feature by downloading the Athletic Brewing mobile app and tapping the Track Record icon in the navigation bar. From there, users will be able to start a dry streak and view their progress while staying consistent in their quest to establish more mindful drinking behaviours.
Andrew added: “We’re all about progress and celebrating wins, no matter how big or small. Whether it’s a month or just a day, Track Record is the ultimate tool for your dry journey. It gives you personalised insights on your progress and lets you choose how to ‘Give Dry a Try’.”
To help drinkers stay motivated this January, Athletic Brewing’s athlete ambassadors will also be sharing their own pro tips for how to Give Dry a Try, and encouraging everyone to stay on track with their 2024 goals.
