Bays Brewery is toasting the news that its charity brew Beery Head has raised a total of £1,350 for Torbay Coast & Countryside Trust (TCCT).
The brewery joined forces with TCCT this summer to launch a special-edition charity brew that paid homage to Torbay’s most designated heritage site, Berry Head, a National Nature Reserve.
Sold in bottles, casks, and beer boxes, the golden ale provided a taste of the British coast having been made using hops sourced sustainably from UK shores. The charity tipple sold out in record time.
“Being a local, family-run brewery, we’re always looking at how we can give something back to our community, and we were delighted to create a distinctly local ale with our friends at Torbay Coast & Countryside Trust,” said Bays Brewery director Peter Salmon.
“Beery Head proved a hit among Bays drinkers, and we are incredibly thankful for their support in helping us raise such a fantastic amount for a conservation charity that looks after some of the beautiful spaces we are fortunate enough to call ‘home’.”
Kat Sobey, marketing and communications manager for TCCT, said: “We’re a conservation charity, and all fundraising efforts such as this make a big difference to our trust, enabling us to care for over 1,700 acres of Torbay’s green spaces.”
The Paignton-based brewery teamed up with TCCT again in October for its popular Big Scarecrow Trail, donating a fisherman-inspired straw creation around the theme of sustainability.
As well as TCCT, Bays has supported a number of other Devon charities throughout 2023 with limited-edition brews.
Completing the charity line-up is Bays’ festive favourite Jingle Ale, available now, with 5% of every pint and bottle sold helping to raise funds for Torbay Holiday Helpers Network.
