British craft lager pioneer Freedom Brewery is investing more than £1m in a new canning line and autopack machine, increasing capacity five-fold.
Freedom Brewery launched its can range, starting with Freedom Craft Lager in 2020, following increased demand for canned products. The range has continued to demonstrate significant growth, with the brewery selling more than 3.7m cans so far in 2023.
The new canning line will allow the brewery to fill up to 250 cans a minute. The investment will also see additional changes to the brewery site, including a new warehouse and production area layout.
The news follows a recent brand redesign for the brewery, continuing its mission to drive the craft lager category forward. It is estimated that it will be worth £500m by 2025.
“After a period of strong growth for Freedom and the increased demand for properly-brewed craft lager, it feels like the right time to be investing in our production capabilities,” said Matthew Willson, managing director of Freedom Brewery.
“We’re now in prime position to meet the demand, and we are ready to pursue new customers and listings with both the on and off-trade.”
