Pubs and bars entered November with strong drinks sales growth, thanks to a combination of Halloween, Bonfire Night, and big sporting events.
CGA by NIQ’s Daily Drinks Tracker shows average drinks sales in managed venues in the week to last Saturday (4th November) were 7% ahead of the same period in 2022. This is the best weekly performance since September and follows a flat second half of October, when poor weather hit footfall in pubs and bars.
Sales were in year-on-year growth on four of the seven days. They peaked at +15% on Sunday, when early Halloween visits, the Manchester football derby, and a boxing match for Tyson Fury all brought people out.
There was growth of 11% on Halloween night itself, followed by 17% on Wednesday (1 November). The week ended on a high, with bonfire celebrations, decent weather, and more big football matches luring people to pubs and bars and triggering a 10% uplift on Saturday.
All drinks categories were in year-on-year growth, with cider (up 10%), beer (+9%), soft drinks (+10%) and wine (+6%) all enjoying a strong week. Sales in the spirits category, which have lagged last year throughout most of 2023, achieved 2% growth, thanks to Halloween celebrations.
“After a damp October, it’s great to see drinks sales growth beat the current rate of CPI as we start November,” said Jonathan Jones, CGA by NIQ’s managing director, UK and Ireland.
“It’s a positive sign for the crucial run-up to Christmas, and with a potential deal to end rail strikes being voted on at the end of November, we can be cautiously optimistic about festive footfall and sales.
“While consumer spending remains under pressure, the last week has shown that people are still very keen to get out to pubs, bars and restaurants for big communal occasions.”
