T&R Theakston has launched the first ever brand extension of its iconic Old Peculier ale in its almost 200-year history, adding an IPA to the range.
First brewed in Masham in the early 19th century, Theakston’s Old Peculier is the flagship brand of the family-run company. Its name pays tribute to the unique ecclesiastical status of the town as a ‘Court of the Peculier’, established in medieval times.
The new beer is the brewery’s first bottled IPA. Made with all-British ingredients, it comes in at 5.1% ABV.
English-grown Harlequin, Jester, and Olicana hops deliver a zesty fruitiness with a full-bodied malty undertone. It finishes with a pronounced hop-forward flourish.
“As a brewery with almost 200 years of experience, we have never rested on our laurels and felt like now was the time to create a brand new bottled IPA,” said Simon Theakston, joint managing director of T&R Theakston.
“When looking to extend the Peculier range, the huge global interest in the India pale ale style made Peculier IPA the perfect choice.
“We wanted to capture the heritage of the style, whilst also creating a product fit for this iconic name that showcases our brewing prowess. The result is an IPA of outstanding smoothness, flavour and character.
“We hope our Peculier IPA will introduce fans of Old Peculier to something new and, in turn, lead fans of IPAs to other beers in our range.”
