Timothy Taylor’s Hopical Storm has won two prizes for its can design, at the International Beer Challenge and the World Beer Awards.
The 4% ABV triple-hopped session pale ale was recently launched in can to provide an additional packaging format that suited the brand.
The cans feature distinctive orange branding that characterises the burst of fruit aroma and flavours of the beer. A cut-out silver lightning flash symbolises Hopical Storm’s ability to strike thirst.
The multi-award-winning design was developed by Springetts Brand Design, in conjunction with the Timothy Taylor in-house marketing team of Jane Jenkins and Scott Cameron. The can labels were printed by Reflex Label Plus, which used its expertise to include tactile varnishing, lending an enhanced ergonomic feel.
“Timothy Taylor’s is an independent business that is committed to brewing quality beers, and the mandarin, mango, and passionfruit of Hopical Storm unleashes a tropical cyclone of refreshment that strikes thirst,” said Timothy Taylor chief executive, Tim Dewey.
“It is a characterful twist on the tradition associated with Timothy Taylor’s, and the can design needed to reflect this new approach for a brewery that was established in 1858.
“The attention to detail combines the vibrant, tropical colour, and a lightning strike, with the depiction of the famous Timothy Taylor’s barley sheaf, also updated to show it being buffeted by a strong wind to create the perfect Hopical Storm.”
Hopical Storm is brewed using five UK-grown hops in three stages of hopping. There are Cascade and Whitbread Goldings in the copper, Cascade and Chinook at the hop back stage, then Jester and Ernest for dry-hopping.
The beer also won a silver medal in the taste category at the International Beer Challenge.
