Badger Beers has reshaped its Outland craft beer range, adding two new styles in response to flavour trends in the craft sector.
Badger’s full Outland canned craft beer range
The new beers are a Peach Lager and a Hazy IPA, both at 4.2% ABV and packaged in 440ml cans. They join Outland Milk Stout and Ginger Pale Ale, launched in April. An Outland West Coast IPA is available on draught exclusively in Hall & Woodhouse pubs.
Meanwhile, Outland has also been named supreme champion in the 2023 International Beer Challenge Design and Packaging Awards.
“Outland is all about doing things differently and exploring new flavours, so we’re constantly looking at where the craft beer market is going and how the brand fits with that,” said Giles Mountford, drinks marketing manager at Badger Beers.
“We’ve added two flavours that are popular now and we’re working on a pipeline for new styles in future. It’s a fluid, changing line-up which we know is what craft beer drinkers want.
“Future additions will be led by craft trends, but remain accessible to light or occasional craft drinkers, in line with our ambition for Outland to be a ‘mainstream’ craft brand, drawing drinkers of premium bottled ales and lager into the craft sector.”
