Bays Brewery special edition beer Wild100 has raised £1,600, bringing the brewer’s animal conservation charity total to more than £27,000.
Bays Brewery director Peter Salmon with Katie White, Paignton Zoo’s events and corporate relations manager
The family-run brewery joined forces with Paignton Zoo earlier this summer to mark the latter’s 100th anniversary, launching a special charity ale.
Available in bottles, cask, and beer boxes, the crisp, copper-coloured pale ale was made using Slovenian and American hops. Five per cent of proceeds from every pint and bottle sold goes to wildlife conservation.
This latest brew is one of a long line of ‘animal’ ales made in partnership with the visitor attraction. And the charity tipples have raised more than £27,000 for endangered species to date.
“Being a local Devon brewery, we’re always looking at how we can give something back to our community, and animal conservation also happens to be a subject close to our heart, with our family links to Kenya,” said PeterSalmon, director of Bays Brewery.
“It’s been great working with Paignton Zoo once again for their centenary year, and Wild100 proved a huge success, selling out in record time and met by rave reviews from our loyal following of beer lovers. A huge thank you to everyone who helped us raise such a ‘roarsome’ amount for charity.”
Paignton Zoo events and corporate relationship manager, Katie White, added: “We’re delighted to hear that Bays Brewery have raised £1,600 through the sale of Wild 100, an extra special beer for our centenary year.
“All of the money raised will go towards our mission of helping halt species decline, and we’d like to say a big thank you to the Bays team and to everyone that’s enjoyed a bottle of Wild 100. It has been great to work with Bays over the past few years, and we can’t wait to continue this relationship for years to come.”
