Hobsons Brewery has launched a new beer in collaboration with Shrewsbury Town Football Club, raising funds for the club’s charitable foundation.
Spirit of ’79 is launched at the Evening with Graham Turner event on Friday. Left to right are: Alex Burrows, Charlie Farman, Gavin Chance, Graham Turner, and Milly Wheeler
Spirit of ’79 is a light and fruity golden ale, coming in at 4.5% ABV. It was launched at an Evening with Graham Turner event on Friday.
The beer name recalls the most successful year in the club’s history. This was when Graham played an instrumental role, as manager, in leading The Shrews to the second division for the first time.
The beer will be sold in cask and bottle throughout The Croud Meadow, Shrewsbury Town’s base, as well as in pubs within a five-mile radius of the ground.
Donations will support the Shrewsbury Town FC Foundation in creating opportunities for people to lead healthy and active lifestyles.
The beer was available on draught for the weekend’s clash against Lincoln City. Its launch at Graham’s exclusive event was a fittingly nostalgic start marking 50 years since he started his journey at Shrewsbury Town.
“When the opportunity came along to support Shrewsbury Town FC and their amazing foundation, we instantly knew we wanted to be involved,” said Nick Davis, founder of Hobsons Brewery.
“Supporting the community and giving back is so important for Hobsons, and to be able to do that through selling an exciting new beer is even better.
“The ’79 season is such a huge part of our local history, and launching the beer at Graham Turner’s event was the perfect way to kickstart our new partnership.
“We simply couldn’t look past the name Spirit of ’79, and we hope the team this year are able to emulate that success and go on to have a great season.”
Milly Wheeler, head of fundraising and partnerships at Shrewsbury Town, added: “It’s been an exciting process for us to work with Hobsons to create a product that has a positive impact on the community.
“We’re delighted that Spirit of ’79 will be available at the Croud Meadow and surrounding pubs! We hope that fans love the design and sentiment as much as we do. Here’s to the start of a longstanding relationship with Hobsons Brewery.”
