One of Belhaven’s most iconic beers is getting a new look, as the Dunbar -based brewer becomes the official beer sponsor of the Edinburgh Fringe.
Following the refresh of Belhaven Best several months ago, it’s now the turn of Belhaven Black. The beer is celebrated as the number one Scottish stout, says the brewer, thanks to its rich, smooth, velvety character and creamy head.
Stout is currently enjoying a moment as the fastest growing category in beer, with volume growth of 20.4%, according to CGA. Belhaven Black is reporting 88.8% volume growth, well ahead of the category.
Belhaven Black’s new identity has been created in partnership with specialist Scottish drinks agency Thirst. It takes inspiration from more than 300 years of brewing at Belhaven. It features swirls bursting from the brewery’s iconic malting chimneys — a feature since 1719 — which reflect the depth and drama of the beer when it’s poured in the glass.
Drinkers can view the new-look beer at the Edinburgh Festival where it will be served up at The Belhaven Bar on the Mound.
We’ve been producing stout here in Dunbar since the mid-1800s,” said Belhaven brand manager, Fiona Matheson. “But there has been an incredible surge in interest in recent years, particularly amongst younger drinkers who are looking for character and flavour from their beer, both of which Belhaven Black delivers brilliantly.
“We’re also seeing rapid growth for Belhaven Black south of the border, so we believe that this striking new look will only add to the wind that is currently in the sails of Scotland’s number one Scottish stout!”
