The Orkney Brewery is set to add canned beers to its well-known cask, bottle, and keg portfolio, for the first time.
Launched as the Runic range, there will be three styles available: Skara blonde IPA, Hafn Helles lager, and Brodgar Bere, beer. They will all be in 440ml cans, with striking new designs using rune symbols. These link to key locations and landmarks in Orkney.
The beers will initially be available in the brewery’s new shop — set to open in Kirkwall very soon — the brewery itself, and online through the brewery website. There is also a plan to introduce the range to independent speciality off-trade stores.
Norman Sinclair, managing director of the Orkney Brewery, said: “We wanted to introduce a canned range in response to customer and consumer requests, but didn’t want to just to re-format what is an already extremely successful and authentic premium bottled portfolio.
“Our new cans, therefore, represent an incremental step forward for the brewery, building on our achievements to date, while hopefully appealing to new customers and the many visitors who travel to Orkney each year.”
Craig Steven, brewery’s commercial manager, added: “We were very keen to introduce the iconography of runic symbols to the branding for the new range to reflect the Norse legacy of the islands.
“We spent several months pulling this together, piece by piece, and wanted to tie in the launch with the imminent opening of the new brewery shop in Kirkwall.
“We’re delighted with the beers and believe the packaging is striking, unique, and maintains our premium appeal, which is what is driving our performance across all channels.”
