Pubs are gearing up to welcome football fans at all times of day to cheer on England down their local as the Women’s World Cup kicks off in Australia and New Zealand.
Football fans will be well catered for with pubs across the country showing matches and going the extra mile, with some opening doors for breakfast and others offering exciting deals and competitions to show their support for the Lionesses.
Thirty of Greene King’s Urban Pubs will be opening early to show every England game. Each will give away 10 free England shirts before the England v Denmark game on 28th July. Hungry Horse pubs will be giving out free breakfast butties this weekend.
As well as supporting the women’s game, pubs are hopeful the Lionesses’ appearance at the tournament will bring in roaring trade. Last year’s Euros provided a 5% boost to pints sales overall. Publicans will be keeping their fingers crossed that England go all the way as their appearance in the final saw pint sales up 10%.
“Pubs are unrivalled in the camaraderie, atmosphere, and passion they bring to watching live sport,” said Emma McClarkin, chief executive of the British Beer & Pub Association. “There’s nowhere better than the local to cheer on the Lionesses.
“We should celebrate the growth of women’s sport in the UK, and the Euros-winning England team are spearheading the push towards greater equality in sport. We’re proud that pubs are playing a part in promoting the women’s game.
“We’re urging people to head to their local to watch England this summer. Let’s all get behind the Lionesses to go all the way once again!”
