The Cotswold Cider Co has launched Cotswold Prime Cider, described as having ‘a fine bite to the mouth, with layers of rich baked apple and soft spice on the palate’.

Cotswold Prime Cider

“Over the years, we’ve built our reputation on creating premium ciders with integrity and distinctive character,” said Rory Souter, master cider-maker and founder of the Cotswold Cider Co.

“That means only fermenting from fresh-pressed cider apple juice from around the region, and a long maturing time to achieve the perfect balance of tannin, acidity, and depth of flavour.”

While renowned for fun and spirited brands, such as Sideburns, Sweet Cheeks, and No Brainer, Souter recognised the demand for a mid-range cider between his more dry and stronger variants that still retained the company’s craft credentials.

“Cotswold Prime Cider is a classic medium-dry easy-drinker, and at 4.6% ABV, it’s both accessible and satisfyingly indulgent, rather like taking a sip of English tradition. With Cotswold Prime, we want to present The Cotswolds in a glass.”

The label’s sheep represent the Cotswold breed, symbolic of the region’s historic wool trade where many a fortune was made.

The new addition will be featured in the Cotswold Inns and Hotels group, as well as local and regional wholesalers and distributors.