Greene King IPA’s Proud to Pitch In initiative has passed the £500,000 mark in the amount it has raised in grants for grassroots clubs across the UK.
Members of South Yorkshire Visually Impaired Tennis Club who have been helped by the Proud To Pitch In scheme
Launched in 2021, the Greene King IPA Proud To Pitch In scheme has so far supported more than 200 grassroots clubs. An estimate of more than 50,000 people have been reached, with funding to ensure communities can continue to play the sports they love. The initiative is funded by donations from pints and packs of Greene King IPA sold across the UK.
Funding from Proud to Pitch In has helped clubs in countless ways, from purchasing equipment, to funding improvements for clubs’ facilities, to coaching qualifications to provide that next step in development. In today’s financial climate, clubs have also requested grants to support pitch hire, ensuring they have a consistent and secure place to meet.
The scheme invites sports clubs across the UK to apply for funding of up to £4,000 for projects that will help the club continue to thrive or grow.
“We are thrilled to celebrate that half a million pounds has been shared and reached so many clubs,” said Emma Hibbert, head of marketing for Greene King IPA. “It’s amazing to see the impact we can make to each one of those clubs we’ve supported and how small projects can make a big difference.
“It’s more important than ever that we keep clubs funded, to help maintain and improve social, mental, and physical wellbeing. So we aren’t stopping at just £500k, as we have the ambition to give away £1m to clubs by the end of next year.
“We encourage any outlet that is looking to support sports and their communities to choose Greene King IPA, as it’s a great beer, making a great difference. With no extra charge to the outlet, 10p of every pint of Greene King IPA sold will go towards funding the scheme and supporting clubs across the UK.”
