Seven Bro7hers Brewing Co is looking to raise £500,000 through crowdfunding to build a new ‘forever home’ as it expands to meet production demands.
The McAvoy brothers at their current site
The Salford-based brewery is looking to invest in ‘near-term’ production, as well as launching the process to build a larger brewery and distillery site in city.
The crowdfunding callout promises a big investment in the North, aiming to provide more jobs for the region, as well as revenue.
The initial wave of funding would support the implementation of an upgraded canning line, as well as new tanks. This upgrade will cater to the brand’s growing production demands from major retailers, such as ASDA and ALDI, as well as supporting its capacity to fulfil new craft beer arena tenders and contracts.
But the main part of the expansion plans will see Seven Bro7hers looking to secure new location to build a new base by 2026. The new site will house a brewhouse, custom-made distillery, packaging, and operations, as well as an onsite taproom and restaurant.
“We don’t expect this funding round to be able to finance all our ambitious plans, but this round will lay the groundwork,” said chief executive Keith McAvoy. “It will allow us to staff and resource the right team to make this dream a reality.
“It is our ambition to have a new venue operational by 2026, and this new premises would support group revenue to exceed £30m before 2030.”
The latest crowdfund is targeted to raise £500,000 at a valuation of £12m. This is up 50% from when Seven Bro7hers crowdfunded in 2020.
Keith added: “We have operated in the same brewery since 2017 — we are now nearing operational capacity. We have two investment scenarios available to us. One is an overhaul and increase of capacity within our current premises, the second is to invest in a new destination brewery in Manchester, suitable for growth over the next 20 years.
“We have several retail opportunities available to us, not only in Manchester but in cities across the north, including Sheffield, Leeds, Nottingham, and York, and further south into Birmingham and London, which we can only explore with more operational space.
“Initially we’re raising to support the current production site, increasing volume and speed of packaging, then looking to invest significantly in a future home for the business in 2023 and 2024.”
Seven Bro7hers will be offering investor rewards to those who support the crowdfund. A £25 investment will get you a free pint at one of the Seven Bro7hers beer houses, with £100 securing you dinner as a thank you.
Larger investments mean greater perks: £250 secures a 5%-off investors card for the webshop and bars, £1,000 will get you 10% off. Those investing more than £10,000 will receive a monthly case of beers for 12 months, plus discounts.
To find out more about the crowdfund, and to invest, click here.
