Brew York is working on a design refresh across this year to visually differentiate new releases, special editions, rebrews, and collaborations.
The ranges will sit alongside the existing State of Mind range, which showcases barrel-ageing and other specialist processes. The core range will be renamed Signature.
Brew York is working with United by Design, a York-based creative agency which the brewery has worked with from day one. Together they are refreshing the visual identity, and more clearly defining the designs to better showcase the various beer ranges. In doing this, the aim is to lay some solid foundations for the next chapter of Brew York, which is now seven years old.
To mark Beer Day Britain today, the brewery has revealed the first designs — the Signature cask beer range, including a new addition, Fennec, a blonde beer made with British hops to both complement and complete the set.
With cask beer sales on the rise, the designs have been developed with a more traditional approach. The focus is on the beer style, with some key descriptor words to help inform the choices made at the bar.
“As we’ve seen our cask sales increase by 54% over the last 12 months, it’s timely that we have now added Fennec — an easy-drinking session blonde made with Fuggles and UK Cascade hops — alongside fresh branding, which we hope really showcases the quality of the brews themselves,” said Brew York head of marketing, Rachel Auty.
“We’re really proud of the huge range of beers we release, and I’m excited to move to the next part of the rebrand as we work across our ranges.”
As well as Fennac, the Signature cask range also includes:
- Maris The Otter (3.9% ABV): Hopped with four varieties of New World hops, set against a malt backbone of five different malts, Maris the Otter is a complex modern take on English bitter.
- Tonkoko (4.3% ABV): A multi-award-winning milk stout infused with decadent amounts of hand-toasted coconut, Belgian-sourced cacao nibs, Madagascan vanilla, and tonka beans.
- Calmer Chameleon (3.4% ABV): Juicy and resinous Columbus, Mosaic, Simcoe, and Idaho 7 hops, united in a super-sessionable pale ale.
