Hobsons Brewery has unveiled a bingo-themed beer, Dirty Gertie, a British-hopped IPA, to tie in with its 30th anniversary celebrations.
The name of the beer, which comes in at 5.5% ABV, plays on the classic bingo call for the number 30. The brew has been hopped with the Target and Harlequin varieties.
The hop combination gives this IPA a punchy tropical fruit and peach aroma with a citrus and spice flavour — followed by a balanced and refreshing bitterness.
In line with the bingo theme, Hobsons is giving customers the opportunity to win a range of prizes, such as tickets to its 30th birthday party, or the opportunity to become a brewer for the day.
With each label having a different sequence of numbers, a handful of lucky customers will find the combination of 3, 4, 14, 23, 25, 30 , 55 and 66 on their bottle, entitling them to a prize — which can be claimed by sending photo evidence to Hobsons via email or social media.
Dirty Gertie is available now in cask and bottle, and can be found at select retailers across Shropshire and the surrounding area. It’s already proving a popular choice behind the bar of local pubs.
“This is one of the most significant brews we have ever done at Hobsons, as each sip reminds us just how far we have come over the years,” said co-founder Nick Davis.
“We wanted to create a beer that got people talking, and after each member of the team threw their creative name ideas into a trademark Hobsons bowler hat, we unanimously decided on Dirty Gertie and couldn’t be happier with it.
“We have created a really refreshing IPA using locally-sourced ingredients, and we’re confident that our customers will love it just as much as we do — especially if they are lucky enough to win one of the prizes on offer!”
Hobsons Brewery remains rooted in the core principles of ‘People, Pints, Planet’ — which refers to its community, quality of product, and commitment to sustainability. As it continues to diversify its offering, over the past 30 years it has not lost sight of its Shropshire roots and its responsibility as a business to explore the latest sustainable technologies.
Nick added: “As we celebrate our 30th anniversary, we look back with pride on the many years of hard work, innovation, and creativity that have gone into making our brewery the success that it is today.
“We have crafted Dirty Gertie to be enjoyed by all, whether it is on cask or in bottle, and we hope that it will be popular in pubs, bars, and homes across the county and beyond. At Hobsons, we believe that great beer is more than just a drink, it is a celebration of creativity and of community.
“With Dirty Gertie, we raise a glass not only to our own success, but to the success of all those who have supported us throughout the years. We look forward to the next 30 years of brewing, and all the exciting beers to come!”
