The Coronation bank holiday weekend could deliver a £120m boost for pubs, according to the British Beer & Pub Association (BBPA), with 17m more pints served than usual.
British brewers are marking the occasion with special Coronation ales, with some even donating casks to celebratory street parties.
Meanwhile, in pubs from Cornwall to Cumbria, publicans are planning celebrations, taking in everything from viewing parties, afternoon teas, and barbecues to right royal drag performances.
In addition, to mark the occasion, Greene King’s new Serving King and Country report reflects on the role pubs have continuously played in their communities since the last coronation 70 years ago. It notes how four out of five members of the British public think pubs are important to local communities.
“Our brewers and pubs are looking forward to the King’s Coronation being a time for communities across the country to join in celebration — and what better place to do that than at your local?” said Emma McClarkin, chief executive of the BBPA.
“British brewers and pubs are preparing to mark this momentous occasion by hosting special events, brewing limited edition beers, and taking advantage of extended opening hours across the long weekend.
“There are few things about public life that stand the test of time from one generation to the next, and the welcoming of a new monarch is undoubtedly a time to reflect on this and note how our much-loved pubs remain at the heart of their communities, just as they have done for centuries.
“In a critically difficult time for our industry, we hope people will mark this historic national celebration by visiting their local, one iconic British institution supporting another.”
