Bays Brewery has teamed up with Paignton Zoo once again to mark the organisation’s 100th anniversary, with the launch of charity brew Wild 100.
Bays Brewery director Peter Salmon with a bottle of Wild 100
Available in bottle, cask and beer box, the crisp, copper-coloured pale ale, made using Slovenian and American hops, is roaring with character, with 5% of all proceeds going to wildlife conservation.
The special edition ale is a fitting tribute to Paignton Zoo’s centenary celebrations. Incidentally, the zoo’s founder, Herbert Whitley, was the son of a successful brewer from the Greenall Whitley brewery.
Wild 100 is one of four new ales being served up by the big-hearted team at Bays Brewery, who are supporting a number of top Devon charities throughout 2023.
It’s also the latest in a long line-up of limited-edition ‘animal’ ales brewed in partnership with Paignton Zoo, which combined have raised more than £25,000 for endangered species.
“Being a local, family-run brewery, we’re always looking at how we can give something back to our community, and Wild 100 is a great way to say ‘cheers’ to a cause close to our heart,” said Bays Brewery director, Peter Salmon.
“We’re thrilled to be working with Paignton Zoo once again for their centenary year, with beer lovers able to find Wild 100 available for sale on our online shop, at Paignton Zoo itself in its Island Restaurant, as well as in restaurants and shops across Devon.”
Last year saw Bays Brewery and Paignton Zoo team up for the launch of a limited-edition Savanna ale, with proceeds going towards a new giraffe house for its all-female Rothchild’s herd.
Other firm favourites from the two Torbay businesses included Orangutan Ale, Crocod-ale, and Trunk Ale, with 10p from each pint and bottle sold donated to wildlife conservation.
Throughout 2023, the brewery is also supporting a number of other Devon charities. Beery Head will launch later this summer, inspired by Torbay’s most designated World Heritage Site, Berry Head, with 5% of proceeds going to the Torbay Coast and Countryside Trust. Completing the charity line-up will be Bays’ festive favourite, Jingle Ale, with 5% of proceeds supporting the Torbay Holiday Helpers Network.
