Molson Coors Beverage Company has extended a national distribution deal with West Yorkshire’s SALT Beer Factory for a further three years.
Molson Coors will distribute the brewery’s range of award-winning craft beers, including LOOM Pale, Jute Session IPA, and Huckaback NEIPA, in the on-trade.
SALT has been a successful addition to Molson Coors’ portfolio of premium beers. Since announcing its first deal with Molson Coors last year, SALT has increased its distribution footprint across the UK five-fold.
SALT, based in Saltaire, West Yorkshire, was founded in 2018 by Jamie Lawson, with a mission to shake off the label that craft beer is only for connoisseurs by brewing beers that appeal to a wide range of consumers.
Since its launch, SALT has won numerous awards for its beers, including several national gold medals at the SIBA Independent Beer Awards and World Beer Awards. It also operates a number of taprooms across West Yorkshire, Sheffield, and London.
“This exciting distribution deal allows us to continue our strong trajectory as we move towards our ambition to become one of the UK’s leading craft breweries,” said Jamie.
“We are immensely proud of where we have come in just four and half years. This close partnership with Molson Coors allows us to continue that growth in the national on-trade, winning listings with some of the finest outlets in the UK while remaining an independent craft brewer.”
