Grimsby brewery Docks Beers has created a trio of beers in collaboration with size?, the trainer retailer. They celebrate the launch of the adidas Originals Seaside Series of trainers.
The beers feature three limited edition shoes inspired by iconic coastal places: Brighton, Blackpool, and Cleethorpes. The shoes are exclusively available to the size? chain of UK stores.
The beers are being launched alongside the trainers on Thursday (8th December) at a gig in Docks Academy, the music venue above Docks Beers, with performances from Reverend & The Makers, DJ Finn Tech, and Grimsby band Indigo Bay. Comedian Lloyd Griffith will be the host.
The audience will be made up of 300 prize-draw winning size? customers from all over the UK who will make the pilgrimage to Grimsby to see the shoes, drink the beers, and watch the bands.
Shaz Shadan, a director of Docks Beers, said: “Of course, we leapt at the opportunity to work with size? on an adidas trainer launch like this. The three beers we brewed are BN1, a sea buckthorn IPA for Brighton, FY1, a session pale ale for Blackpool, and DN35, a lemon lager for Cleethorpes. These can be purchased as a box set, which comes with a matching glass and postcards which feature the can artwork.
“The can designs, by Source Four, feature iconic imagery from each town. For Cleethorpes, it’s seagulls stealing chips in front of the famous Ferris wheel on the North Prom. All of these trainers will become collectibles and we hope the beer cans will too.”
