Online craft beer seller Flavourly has launched the Small Brewers Club, specifically targeted at drinkers who support small independent craft breweries.
The club has been designed specifically to support small independent craft brewers, while at the same time rewarding customers for their ongoing loyalty by dropping prices with each purchase made.
Flavourly has partnered with hundreds of independent breweries, providing them with volume orders and a guaranteed income stream.
Cases include beers from the likes of Quantock, By The Horns, Arcade Beerworks, Loch Lomond, and First Chop.
Flavourly co-founder and chief ,arketing officer, Assean Sheikh, said: “It’s now 20 years since the government introduced the Small Brewers Relief fund to help competition in a market dominated by huge multinationals, and we believe it’s these passionate small independent breweries who create the most exciting craft beers.
“We have launched the Small Brewers Club to recognise and reward those customers supporting small independent breweries as it’s this support that ensures the continued launch of new and exciting lines to market.
“The Small Brewers Club price drop is our way of saying thanks to loyal customers, thus we will never pass membership discount costs on to our brewery partners. We cover these fully by Flavourly as we believe it’s worth the significant margin hit to build our partner breweries volume sales and ensure the industry continues to grow.”
