Camden Town Brewery has partnered with clothes waste charity TRAID for the launch of its Camden Chilly TRAID Off.
This is a tour of Manchester, Leeds, and London from 15th to 17th November where consumers can swap their pre-loved clothes for a can of Camden’s new winter seasonal, Chilly, a cold IPA.
TRAID will be stationing their van at the heart of each city. Encouraging consumers to shop more sustainably this winter, the Camden Chilly TRAID Off aims to freeze out waste, while giving people beer for a good cause.
Research from TRAID has found that 300,000 tonnes of clothing end up in landfill every year in the UK, of which it is estimated 40% is in reusable condition.
Camden’s Chilly gets its name from a hybrid brewing style rather than its serving temperature. Brewed with Camden’s original lager yeast but at a warmer temperature, Chilly has refreshing flaked rice, wheat for haze and mouthfeel, and New World hops for big, fruity flavour and frosty freshness.
Originally launched as part of Camden’s Arch55 series, the 6% ABV cold IPA proved to be extremely popular. It will be around for the winter season.
TRAID Off dates
- 15th November: Victoria Leeds, Sidney Street, Leeds
- 16th November: Camden Beer Hall, London
- 17th November: Trafford Centre, Manchester
