Fuller’s has announced a new partnership with Rest Less, a digital community and advocate for people in their 50s, 60s, and older, in a move to attract more mature workers.
The campaign, which launched earlier this month, has seen Fuller’s posting specific positions on the Rest Less job board right across its businesses and geographical area.
Dawn Browne, Fuller’s people and talent director, said: “We have always had a number of older workers in Fuller’s, but this is the first time we have specifically targeted this area of recruitment with a bespoke campaign.
“Older workers have a lot to offer us — and we have a lot to offer them, with shift lengths and work patterns to suit. We are very much a people business, and the older generation bring an exceptional level of customer service and consumer interaction.
“We already have a number of older workers — including some octogenarians — among our team members, and it would be great to increase that number. Around a third of the UK’s workforce is over 50, yet we only have around 10% within our 5,000 employees. I’m really looking forward to seeing this partnership move that dial.”
Stuart Lewis, chief executive at Rest Less, added: “We are delighted to partner with Fuller’s to support its recruitment strategy to hire more older workers. Many workers in their 50s and 60s left employment during the pandemic, but a large number are now considering a return to work.
“Flexible work is an important draw for midlifers, who sometimes need to fit work around caring responsibilities, or simply because they want to pursue other interests alongside their day job. We’re excited to highlight the many flexible working opportunities available at Fuller’s to our one million members.
“Older workers have a huge amount to offer businesses and yet are often overlooked by recruiters. Experience, wisdom, loyalty, and reliability are just some of the common attributes that many older workers bring in spades, which is great news for Fuller’s and its customers.”
