Seven Bro7hers Brewing Co is now an official distributor of Four Sis4ers Distillerys spirits range for on-trade customers.
The four sisters in their distillery
The move will offer trade customers a wider portfolio and allow buyers to access a ‘one-stop shop’ for craft beer, gin, and rum. The addition to the Seven Bro7hers selling portfolio will include the Sis4ers Spiced Rum, the spirit maker’s Signature Gin, and six flavoured gins.
Keith McAvoy, chief executive of Seven Bro7hers, said: “This month we are launching a seriously exciting collaboration with our Sis4ers and becoming an official distributor of their whole spirits range to our on-trade customers.
“We hope the collaboration will open their portfolio up to new customers and make our offering stronger for buyers. Now you really can #jointhefamily and serve the full family collection of amazing beers and spirits. Our sales team is ready for you!”
The distillery’s Lucy White said: “We are very excited about our new distribution partnership with our very own brothers. They have established an extremely strong on-trade sales presence over the past eight years, and now is the perfect time to add our range of spirits to their portfolio and strengthen their offering to their customers.
“There are many features about their beer range and our spirits that complement one another, let alone the family connection that we both share together. It makes perfect sense for their on-trade customer network to access the products produced by the same family and allow the family story to shine through.”