Bath-based Electric Bear Brewing Co has unveiled a new brand identity which will be rolled out gradually across its range of core and special beers.
The business started out in 2015 as a 30-hectolitre microbrewery. The rebranding coincides with growth to a 360-hl brew kit.
“As most of you well know, a lot of passion and personality goes into our beer, and we wanted our new image to say just that,” said a company statement. “Put simply: Be Free. Have Fun. Make Great Beer.”
The growth means more frequent specials, bringing back some of those favourites as ‘seasonals’, such as Above The Clouds and Inspector Remorse, as well as more collaborations withbeer friends and local independents.
The Electric Bear (pictured) is a “talismanic reminder to stay weird. To protect and love the craft. To be brave, bright, beautiful, and stay at the edge — where the interesting stuff happens.”
There’s also a new-look website where you can find out more about the brewery and its beers.
