St Austell Brewery’s Tribute is to be the official beer of Bath Rugby, the first time the beer brand has partnered with a Premiership rugby side.
Left to right: Alex Cohen (chief commercial officer, Bath Rugby), Pete Wilkie (head of regional sales, St Austell Brewery), and Lee Jasper (key account manager, St Austell Brewery). Photograph: Patrick Khachfe/JMP
Tribute’s presence will be evident throughout The Rec, the home of Bath Rugby, most notably on bars throughout the stadium, and the aptly named Tribute Stand, also known as the West Stand. Bath Ales’ Gem brand, which is part of the St Austell family group, will be served in cask at the Swift Half in the fan village.
St Austell Brewery’s head of beer and brands marketing, Laura McKay, said: “We are proud and excited to announce our sponsorship of Bath Rugby, with Tribute being named the official beer for the 2022/23 season.
“The partnership is a natural fit for us given Tribute’s long-standing affiliation with sport and deep-rooted community spirit, and it is inspiring to see two iconic South West brands come together.
“We’re looking forward to an exciting season ahead, with our flagship beers korev, Gem, Tribute, and Anthem all being served on the ground on game days to enjoy.”
Bath Rugby’s chief commercial officer, Alex Cohen, added: “We’ve very happy to have signed on the dotted line with St Austell. Tribute is a perfect fit for Bath Rugby and has deep roots in the sporting community as the sponsors of South West Rugby.”
“The new branding around The Rec gives the ground a fresh feel ahead of what we hope to be an exciting season, and it’s great to have Tribute on the journey with us over the next few years.”
