St Austell Brewery has won a selection of honours at the Beer & Cider Marketing Awards, for its recently rebranded flagship lager, korev.
korev was named best overall winner, as well as gaining a gold award for best branding/design, and silver for best use of merchandise/point of sale material.
Matt Heal, brand manager at St Austell, said: “We’re delighted to have received awards that reflect the efforts that have gone into re-invigorating korev, from design and branding to our merchandise and point of sale.
“To have been recognised by industry experts, alongside a selection of noteworthy campaigns and peers, is testament to the hard work of the whole team, from brewing and production to the brand and marketing team, and highlights how proud we all are to work on a beer we all believe in.”
The Beer & Cider Marketing Awards have been running since 2015, and award breweries, makers, agencies, companies, and consultancies who have executed incredible work in the beer and cider industry.
