Lion has announced the immediate sale of its domestic UK-based operations, including the Magic Rock and Fourpure brands, to Odyssey Inns Ltd.
Following a strategic review, Odyssey is said to have represented the right team of UK beer and hospitality industry experts to lead the Fourpure and Magic Rock brands into their next chapters.
The sale includes the breweries and taprooms in London, Huddersfield, and Holmfirth, and the Little Creatures craft beer hospitality venue in Kings Cross, London.
The Odyssey team is led by Stephen Cox, an industry leader who has more than 20 years’ experience in the UK hospitality and pub sector. He co-founded Devon’s Utopian Brewing and has worked with, as well as pioneered, a number of brands.
He said: “This is an incredible opportunity to take two exceptional brands, Fourpure and Magic Rock, to the next level. Combined with an excellent hospitality proposition, fantastic people, and state-of-the-art breweries, we really have the platform to do great things.
“We’re excited to get started and get to know the team. We bring bags of energy and enthusiasm, entrepreneurial spirit, and strong industry experience, and we hope to bring joy to many more customers with these great beers.”
