Fuller’s has teamed up with the London Pub Explorer — who documents changes to the culture and landscape of the capital’s pubs — for a takeover of its Instagram page.

Artillery Arms
Fuller’s Artillery Arms in Islington

Ali Von Lion, the London Pub Explorer, will be reviewing 12 Fuller’s pubs, sharing the experiences with Fuller’s 20,000 Instagram followers. As part of the tour, Ali will also venture to a couple of its pubs outside of London.

Ali said: “I am very excited about this partnership and jumped at the chance to work with such a traditional pub business who go the extra mile to retain our pubs’ heritage.

“Fuller’s is synonymous with the London pub scene and is a bastion of honouring the legacy of its glorious past. I have already thoroughly enjoyed exploring a number of its pubs. I’m looking forward to visiting more in the coming weeks and sharing my adventures.”

The Swan EC3
The Swan Tavern, off Gracechurch Street

Jane Jones, Fuller’s marketing director, added: “I am really looking forward to seeing what the London Pub Explorer will discover about some of our fantastic and historic pubs. We know that many of our city’s pubs are steeped in history so I’m sure Ali will find a wealth of facts and stories behind these iconic sites.”

• Follow Fuller’s on Instagram here and catch up with The London Pub Explorer here.