The cost of a pint is soaring nationwide, with an average price in one London pub at £8.06p, according to research by consultancy CGA.
The price of a pint in the capital has always been well ahead of the rest of the country. Elsewhere, the everage price has risen by more than 70% since 2008, from £2.30 to £3.95, according to CGA.
The £8.06 beer was the most expensive CGA has ever recorded. The cheapest the company found in its latest survey was a Lancashire pint at £1.79.
Beer prices have risen by more than 7% since 2020, and there is no sign that rises are over. Costs of barley, for instance, are rising, with war in Ukraine contributing to this. Wage inflation and the cost of energy are also contributing to the pain for beer drinkers.
Meanwhile, CGA has announced that it has been acquired by NeilsenIQ, which speclises in off-trade insights. CGA’s specialism is on-trade data.
“NIQ have been shareholders in CGA for 14 years and we have a long-standing partnership and understanding and know how to maximise the benefits of each of our skill sets,” said CGA chief executive Phil Tate.
“NielsenIQ operate in over 90 markets and have the established scale our clients are demanding for on-premise coverage. CGA have set the goal of achieving a full global measure for on-premise and this combination of skills, scale, and specialism will enable us to deliver that for our partners across food and beverage suppliers, consumer brand owners, wholesalers, government entities, and pub, bar, and restaurant retailers.”
