Gweilo Beer & SALT Beer Factory are putting their beer in the hands of their consumers through NFTs (non-fungible tokens).
The brewers have teamed up with blockchain technology platform Polygon to create an immersive community initiative for beer lovers and the NFT curious.
The brew is set to evolve every six months, with each new set of winners collaborating with the breweries to design the next flavour and can design. One lucky winner will receive a share in the revenues.
Consumers who purchase the NFT beer can redeem their own Polygon NFT by scanning a QR code on the can, which will be stocked in selected ASDA stores.
In a ‘golden ticket’ style lottery, three lucky winners will be issued a speciality NFT:
- The first winning NFT is the golden cash prize, where the winner receives £500 of profits from the sale of the NFT beers.
- The second winning NFT is the golden recipe, where the winner will be given the opportunity to help develop the next NFT beer flavour. They will work with Gweilo’s award-winning head brewer, Charlie Johnson, and SALT’s head brewer, Colin Stronge, to develop their own craft beer recipe.
- Finally, the golden label design NFT allows the winner to work alongside Gweilo’s and SALT’s design teams to create the label for the next beer in the NFT series.
The initial NFT beer release label has been designed in collaboration with NFT artist Szabotage, who has worked on Gweilo’s core range artwork in the UK.
Gweilo founder Joseph Gould said: “People think that NFTs are just art. But consumers in the craft beer space are yet to see how NFTs can be used as a mechanism to deliver contracts. We are excited to make the two worlds collide, through this first-of-its-kind initiative.”
• The NFT beer is a 6.5% hazy IPA and is available to buy in 440ml cans from selected ASDA stores across the UK from today, Wednesday, 8th June.
