Having exceeded its initial crowdfunding goal of £350,000, Duration Brewing is beginning its journey towards building an immersive taproom.
Duration co-founders Miranda Hudson and Derek Bates
There are already 450 investors along for the ride. The Crowdcube campaign will continue for another eight days.
The stretch goal will help the brewery compound and accelerate its business plan, to further expand the brewhouse, enhance the canning line, and install a dedicated in-house laboratory.
Overfunding will also enable the farmhouse brewery continue to bolster sustainability efforts. It will plant an orchard, expand its water treatment plant, and add rainwater recapture to the brewery roofs.
Co-founder Miranda Hudson said: “We have been utterly blown away by the support our project has received. Right from early days grant funding to get the brewery built, through the pandemic with webshop orders, and now with our crowdfund on Crowdcube.
“People continue to astound us with their goodwill. It just goes to show small investments from many supporters sure adds up and it counts for a lot to have people rooting for us.”
She added: “It’s definitely the right time for us to take things to the next level at Duration. We’re creaking at the seams, so expanding capacity to meet demand and building a dedicated taproom is our principle focus.
“Plus, reaching and exceeded our initial raise target of £350k means the project is green lighted to go ahead, giving potential investors waiting in the wings the confidence to get on board and join us For The Duration.
“Now, with just a few days left on the raise, we are looking to reach for some great stretch goals for the business with overfunding!”
Now the brewery has announced Drinkalong For The Duration, an online investor evening on Wednesday, 15th June. There will be an hour-long webinar via Google Meet at 7pm, followed by an optional hour-long social drinkalong on Instagram Live at 8pm.
The event is designed to help potential investors explore the opportunities with Duration Brewing, with a walk through the plans and an opportunity for Q&A. Find out more and book here.
Co-founder Derek Bates said: “We’ll be sharing a first exclusive glimpse inside the future tap, as well as answering any questions potential investors might have about anything from our dividend scheme and rewards, to why we’re opting for staff equity to reward our biggest asset, our team, too.
“I’ve held the image of what I want to build for Duration in my mind’s eye. My vision has grown at every other brewery I’ve worked at, and I can’t begin to tell you how special and unbelievable it is to see that vision I hold dear for good beer, made with good people, in a way that respects where we are, coming to life brick by brick.
“And, of course, you can’t come to see a brewery without enjoying a beer. So, on the night, we’ll be hosting a drinkalong directly after the webinar — an after-party of sorts.”
