Shepherd Neame has been named as the official beer supplier of The Open, taking place at St Andrews, in Scotland, this summer. The global sporting event, running from 10th to 17th July, will be attended by a record 290,000 fans.
Photograph: Richard Heathcote/R&A/Getty Images
As the official supplier, Shepherd Neame’s award-winning beer and cider will be on sale in the bars at the Old Course, and at bespoke outside bars erected around the course.
Guests will be able to enjoy Singha premium Thai lager, which Shepherd Neame began brewing for the UK market earlier this year, along with Whitstable Bay Black Stout, Whitstable Bay Pale Ale, and Orchard View cider.
It is the second year that Shepherd Neame has been chosen as the official beer supplier for The Open, following the success of last year’s partnership, when the championship took place at Royal St George’s in Sandwich.
Shepherd Neame chief executive, Jonathan Neame, said: “We are incredibly excited to be partnering with The R&A once again for this historic sporting occasion. The Open is a world-renowned event, and we are delighted to have an opportunity to raise awareness of our award-winning brands with a new audience. We are particularly excited to introduce Singha at the championship, which has a long history of supporting flagship sporting events in the UK and globally.”
