In anticipation of the World Cup play-off final, Bale Ale, Bale Pale, and Bale Lager is heading to pubs and bars across the country.
The three beers have been brewed by Glamorgan Brewing Co in collaboration with Gareth Bale’s Elevens Bar & Grill, in Cardiff city centre. They will be made available to the off-trade, and will be hitting supermarket shelves in the next couple of weeks.
Bale Ale was initially brewed by Brains Brewery to celebrate the launch of Elevens Bar. The venue was a partnership between the brewery and the newly formed Elevens Group Ltd.
At the end of 2020, S A Brain announced that contracts had been exchanged with Marston’s to operate its portfolio of pubs in Wales. As a result, Gareth signed a new 15-year lease, turning Elevens into a fully independent venue, co-owned by the Welsh footballer and his business partner Jamie Humphrys.
Following this, Elevens teamed up with Glamorgan Brewery to create a new version of its signature Bale Ale. Bale Lager and Bale Pale soon followed.
- Bale Ale is a riff on Glamorgan’s Jemima’s Pitchfork, which picked up a SIBA gold medal in the bitters and pale ales category.
- Bale Lager is based on Glamorgan’s Welsh Lager recipe, which was voted best lager in Wales and the South West in 2020.
- Bale Pale is based on Glamorgan’s Ffresh — a juicy, contemporary pale ale, perfect for more craft-leaning drinkers.
Richard Anstee, managing director of Glamorgan Brewing Co, said: “A pint of lager whilst watching the football is one of life’s simple pleasures. As an independent, family-owned business, it’s amazing to be working with Gareth and his team to give more people the opportunity to sample what we have to offer this summer.”
Gareth added: “The feedback to our collaboration with Glamorgan has been great — we’re really excited to be extending the partnership. It’s especially nice to be working with a brewery so local to me in South Wales, based just a few miles from where I grew up.”