BrewDog says its has seen a big upturn in of job applications — more than 100 per day — since launching its Blueprint plan for the future of the company.
The launch of the Blueprint saw co-founder and chief executive James Watt pledge a fifth of his personal stake in the company to crew members. This os worth just under £100 million, or around £120,000 for each salaried crew member over four years. BrewDog also announced that bar and hotel workers would share 50% of venue profits.
The move came after a tunultuous few months for BrewDog, with former employees accusing the company of having a toxic and misogynistic work culture. The BBC followed up the allegations with a programme called The Truth About BrewDog. The Guardian then revealed that Watt had hired private investigators to gather evidence of an alleged smear campaign against him.
Responding, Watt said: “I have a duty to act in the best interests of the company, our employees, and investors: this duty extends to protecting the business from malicious individuals who wish to cause us harm.”
Today, James Brown, managing director of BrewDog hospitality, said: “We are thrilled so many people are choosing to apply to progress their careers with us. It’s no secret the market is very competitive for the best talent.
“In launching the Blueprint, which included a major equity share scheme and a revolutionary profit share for our bar teams, we believe we are now setting the standard in the hospitality sector. These new initiatives build on our other benefits, not least pawternity, our sabbatical scheme, mental health support, our safe ride home scheme, sustainable pensions, and we are committed to being a real living wage employer.
“We are confident we can provide varied, fulfilling and long-term careers for our people and very much look forward to welcoming new talent to the company.”
