A taste of Yorkshire is taking to the skies after Black Sheep Brewery secured a major deal with leisure airline Jet2.com.
Black Sheep chief executive Charlene Lyons with one of the new 330ml cans of Black Sheep Ale, which will be available on Jet2.com flights
The Masham-based brewery has entered into an exclusive partnership with Jet2.com, which will see its iconic Black Sheep Ale available on all the airline’s flights from 1st May.
Jet2.com, which has its headquarters in Leeds, is the UK’s third largest airline and has 58 sun and city destinations on sale. It operates from ten UK bases: Belfast International, Birmingham, Bristol, East Midlands, Edinburgh, Glasgow, Leeds Bradford, Manchester, Newcastle, and London Stansted.
Produced at Black Sheep’s North Yorkshire brewery, the cans will feature as part of Jet2.com’s new In-Flight Summer menu.
A cornerstone of the Black Sheep range, Black Sheep Ale is one of the brewery’s best loved beers. It is packed with British hops and a complex malt blend, brewed using fresh dales water and Yorkshire square fermenters, and featuring notes of dried fruits and a touch of caramel.
Charlene Lyons, chief executive of Black Sheep Brewery, said: “We’re incredibly proud of this agreement with Jet2.com to feature Black Sheep Ale on flights to and from the UK, which will introduce one of Yorkshire’s best exports to new audiences.
“This is a great collaboration between two Yorkshire companies that will also offer international visitors to Britain a taste of our wonderful county before they touch down in the UK.”
Kirsty Calvert, in-flight retail commercial and operations manager of Jet2.com, said: “We are always looking for new ways to excite our customers with our on-board range, and we are delighted to partner with Black Sheep Brewery to bring their famous Black Sheep Ale to the skies for the first time.”
