East Anglian brewer Bruha has relaunched its canned beer range — a lager, IPA, and session pale — in a new, larger 440ml format.
The pack size change aims to give consumers more value, while also aligning with the brand’s eco-friendly credentials.
“We want to give consumers more for their money,” Bruha managing director, Rob Breakwell. “330ml is a popular pack size, particularly in the craft beer sector, however we want to create a point of difference with this slightly larger format.
“Our aim is to balance the premium nature of our beer with good value. Plus, from an environmental point of view, it costs the same to fill a 440ml can as it does to fill a smaller can, so this slightly larger size is more eco-friendly.”
Launched by Rob and Marc Medland in 2020, Bruha now brews 20,000 litres of beer a month in its brewery based on the Norfolk/Suffolk in the heart of barley-growing country.
Rob added: “Bruha is aimed at the modern drinker. Someone who loves a good pint, but isn’t interested in fads or trying ‘the next big thing’. We want to become an essential beer brand for the region and beyond, and be known for creating aspirational beers that are consistently delicious.”
The beers
Session Pale (3.9% ABV): a session strength pale ale using the very best East Anglian malted barley (as do all the beers), combined with Citra and Centennial hops to give a full flavoured beer with citrus notes, for everyday drinking.
Lager (4% ABV): a pilsner-style lager made with Amarillo and Cascade hops.
IPA (5.6% ABV): Hopped with Simcoe and Chinook, this IPA is bursting with tropical fruit flavours and background pine aromas.
