Plans have been revealed for Cask Ale Week 2022, which will take place between 22nd September and 2nd October.
The organisers have already released a new-look website which includes ideas for both brewers and publicans to help them make the most from the event and promote Britain’s national drink.
The site also includes:
- An interactive events map
- Social media feeds
- A link to organiser Cask Marque’s Cask Finder app
Obvious ways to promote the event include beer festivals and tastings, but pubs can also try quizzes, beer and food pairing, or working with a local brewery on a collaboration beer.
Brewers can offer themselves for a meet the brewer event at pubs, release special edition beers for Cask Ale Week, and liases with local CAMRA branches to maximise publicity.