Cold Town Beer is giving out free cans every week this month as part of an Edinburgh takeover.
The Edinburgh-based brewer is launching a four-week campaign, which will see the quirky brand take over popular city centre venues to promote its craft ales. The ‘Edinbrrr’ campaign will bring its beer and banter to the masses.
Its first pop-up will be outside The Huxley, just off of Edinburgh’s Princes Street, tomorrow (31st March). Beer lovers can get their hands on a free can of Cold Town Lager, merchandise, and discounts off Cold Town’s extensive range of brews while stocks last.
Subsequent venues will remain a secret, with Cold Town teasing and revealing each new hotspot location a day or two before the next pop-up lands via its social channels, with newsletter subscribers receiving early access.
Targeting the after-work crowd and commuters, Cold Town will pitch up from 4pm until 6pm every Thursday to hand out sample cans of its Cold Town Lager, Pornstar Martini Ale, and New England IPA. But once they’re gone, they’re gone!
Ed Evans, head brewer at Cold Town Beer, said: “The Cold Town Hotspot takeover is the first big campaign we’ve run, and we hope the beer-lovers of Edinburgh are ready! We’re excited to share our brilliant brews with our current followers and those who don’t yet know us.
“Keep a close eye on our socials to see where we’ll be popping up next, to make sure you get your hands on a free can and get involved in the action!”
