Timothy Taylor’s is toasting a SIBA Business Award win, for the UK’s best independent craft brewery webshop.
Nick Berkovits, second brewer at Timothy Taylor’s, accepting the award from Kelsey Cheesbrough, of award sponsor Festival Glass
The category was one of three new sections in the awards this year, reflecting a shift in customer buying habits during the pandemic.
The webshop took on increased significance when pubs had to close due to Covid restrictions, with people turning to online shopping in their droves. The initiative provided Timothy Taylor’s with an important source of revenue when cask sales were decimated almost overnight.
Fortunately, during the onset of Covid, the brewery had invested in upgrading its webshop and moved the fulfilment of orders to a fellow Keighley business, Ogden Fulfilment, in order to scale up.
Scott Cameron, senior brand marketing manager at Timothy Taylor’s, said: “We’re incredibly proud to win the title of UK’s best independent craft brewery webshop at the SIBA Business Awards! The last two years have been so hard on the brewing industry, with an almost overnight shift to selling online being a necessity for the business.
“Our amazing team, digital agency, Agency51, and Keighley-based fulfilment centre have worked tirelessly to make sure our webshop was the best it could be for our loyal fans. Ensuring they could always buy their favourite ales and get them delivered safely, regardless of what was going on in the world.
“This award is testament to that hard work, and to be acknowledged against such strong competition just makes it that much more special.”
