Beach cleaners are being promised a free pint of Sharp’s Atlantic in a week-long campaign running from 2nd to 10th April.
The brewery has teamed up with campaigners Surfers Against Sewage and pub company Stonegate for the week of events.
The initiative will be launched at The Sloop Inn, in St Ives, on Saturday (2nd April), from 1pm to 2.30pm. Members of the Sharp’s Brewery and Surfers Against Sewage teams will facilitate a beach clean to which all are invited.
The Sloop will subsequently offer finger food and entertainment and, of course, there will be a free pint of Atlantic Pale Ale (courtesy of Sharp’s Brewery) to all participants over the age of 18.
The Stonegate venues that will be taking part in the scheme can be viewed here. Visitors to any one of these outlets over the week will notice Sharp’s Atlantic clean up pods outside. These have been developed specifically for the campaign and contain everything needed for a quick beach clean, such as branded reusable litter pickers and sacks. These are there to be used by anyone who wishes to use them.
To redeem a free pint, beach cleaners should simply log onto the Strava app (free to download), select ‘groups’, join ‘Surfers Against Sewage: Million Mile Clean’, log a ‘run’ when beginning their clean, click finish ‘run’ when finished and save as ‘MMC’ followed by the name of the outlet. Finally, they should simply show the bartender this completed clean to redeem their much-deserved free pint of Atlantic Pale Ale.
Sharp’s Brewery’s marketing controller, James Nicholls, said: “We’re really excited about the launch of the campaign week and we hope our new Atlantic clean up pods will allow communities to remove many tonnes of plastic pollution from their much-loved local beaches and greenspaces over and over again.
“As you can imagine, being based near the beach in Cornwall, our team spends a lot of time outdoors, so ensuring we look after our coast and green spaces is incredibly important to us all. This is why we will continue to support such initiatives and help turn the tide on plastic pollution.”
He added: “We are very grateful to The Sloop Inn for hosting our launch event and for being so supportive. If you can make the launch on April 2nd, it will be great fun for a fantastic purpose and you will even get a free pint of refreshing Atlantic Pale Ale, and entertainment from 1pm at The Sloop. Why not make a day of it?”
