Alcohol-free only brewer, Big Drop, has secured listings across 400 Sainsbury’s and Tesco stores for its new boxed four-packs.
The first of Big Drop’s beers to be packaged in this new format is its 0.5% ABV Paradiso Citra IPA, which will be available in Sainsbury’s from 4th April and in Tesco stores from 18th April.
Naturally brewed using American ‘C’ hops (Chinook, Cascade, Citra & Columbus), Paradiso is one of the most popular beers in the Big Drop range and available on draught in a growing number of pubs.
It was not only judged a ‘world’s best’ no and low IPA in the 2021 World Beer Awards, but was even the winner in a full-strength category, beating 6% ABV IPAs into second and third place.
Rob Fink, founder and chief executive of Big Drop, said: “Alcohol-free is an exciting category to be in right now, and one of the key drivers in moving craft beer forward among retail.
“A growing thirst from consumers is leading to greater shelf space, with larger formats offering better value on price per unit than singles cans or bottles.”
