T&R Theakston has launched its annual limited-edition packaging of Old Peculier, ahead of the Theakston Old Peculier Crime Writing Festival later this year.
Launched in 2003, the festival is regarded as the UK’s top crime writing festival. Dubbed ‘the Oscars of the crime fiction world’, it culminates each year with the announcement of the Theakston Old Peculier crime novel of the year.
In anticipation of each year’s festival, the brewery repackages the front of its bottles of Old Peculier to include a bloody thumbprint and the festival logo. Fans of the beer can see the special branding from today.
Old Peculier is inextricably connected with crime. The 5.6% ABV dark red ale takes its name from Masham’s historic Court of the Peculier which, in medieval times, allowed the parish to govern its own affairs when dealing with civil law.
Simon Theakston, joint managing director of T&R Theakston, said: “We have worked closely with Harrogate International Festivals on the Old Peculier Crime Writing Festival for almost two decades now, and are so proud of what it has become.
“With household names such as Mark Billingham, Val McDermid, and Ian Rankin regularly attending and participating in the festival, and with stories of book deals being signed over a pint of Old Peculier, it truly is the meeting place for anyone who is anyone in the crime writing world.
“We’re very pleased to relaunch our limited-edition Old Peculier packaging in anticipation of what we’re sure will be another hugely successful festival.”
• To find out more about the Theakston Old Peculier Crime Writing Festival, visit harrogateinternationalfestivals.com/crime-writing-festival/.
