Jake’s Drinks, the beer and cider brand from Kent-based Balfour Winery, has secured a nationwide listing with Majestic. There is a specially-created new 12-pack containing six cans of Jake’s Lager and six of Jake’s IPA.
Jake Balfour-Lynn, founder of Jake’s Drinks, said: “We are delighted to see our beers going into such a prestigious national retailer, and are confident it will bring a step change in the development of Jake’s Drinks.
“As a premium beer brand with a strong winemaking heritage, Majestic is the perfect platform for us, in terms of both their store locations and their customer profile, which is mainly wine drinkers who are seeking out quality, craft drinks with genuine provenance.”
The listing delivers the first nationwide platform for the beers, which were launched in spring 2021 by Balfour Winery.
Created by Balfour’s winemakers in partnership with Kent craft brewers Cellar Head Brewing Co, Jake’s IPA and Lager are traditional beers with a winemaker’s touch. They combine established, revived, and new hop varieties to add a modern twist.
John Storm, director of buying at Majestic, said: “We’re always on the lookout for beers which have a true sense of place, that taste amazing and excite our customers. Jake’s Drinks is linked to Balfour’s wines, which you will also find on our shelves, and this sets it apart from other brands.”
